U.S. Open Daily Newsletters
Superintendent Magazine circulated daily branded newsletters for the U.S. Open and PGA Championship golf tournaments, with articles and videos recorded on location. Links went to additional “pages” of the newsletter made with a consistent design, with all content exclusively sponsored by John Deere. I created responsive design templates, edited the videos, added the daily content, and deployed the newsletters.
The total click rate (clicks/opens) averaged 120.4% and was 219% on day three.