Snow and Ice
One-step email marketing campaign, Feb and March 2015, for Grand View Media. Campaign setup, design, layout of email, landing page, form, deliverable.
This was the first of several campaigns meant to update information on selected small-business owners on a forum website. Content was branded for the forum and managed through HubSpot. This campaign was winter-focused.
The mailing list was a smart list of businesses chosen for updating. The landing page form offered a checklist of snow services provided, set up to be easy to fill out. The deliverable was a 20-page booklet providing best-practice articles of interest to the businesses. The landing page conversion rate was 46%.
The subsequent campaign, with a spring focus, had a 24-page deliverable and yielded a 41% conversion rate.